Thanks to a partnership between DrinkWise, the National Wine Foundation and Australian Grape & Wine, visitors at participating cellar doors across Australia can now keep tabs on their consumption and understand how many standards drinks they are consuming with the help of tasting tracker ‘scratchies’ and other education resources.
Helen Strachan, Pernod Ricard Winemakers Legal and Corporate Affairs Director, is Chair of the National Wine Foundation and sits on both the DrinkWise and Australian Grape & Wine Board.
“At Pernod Ricard Winemakers, we believe there can be no conviviality without responsibility. We recognise the role we play in helping consumers make responsible choices about whether to drink, when and how much. Initiatives like ‘Stay Tasteful While Tasting’ help us ensure that wine tasting at our Jacob’s Creek and St Hugo cellar doors is a positive experience for all.”