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At Pernod Ricard Winemakers, we are committed to valuing all cultures to foster a workplace where everyone feels a sense of belonging and one that reflects the diverse communities in which we live and operate.

In line with our Diversity and Inclusion strategy, we are immensely proud to today launch our Reflect Reconciliation Action Plan (RAP) with the unveiling of its accompanying artwork by Ngarrindjeri Memini (woman), Alexandrina Campbell, at our Jacob’s Creek Visitor Centre in the Barossa Valley.

Download our Reflect Reconciliation Action Plan here.

We have made significant steps towards our ambitions to build a diverse and inclusive workplace, however we also recognise that we can do more. Our RAP will provide us with direction, structure, and clear steps on how everyone at Pernod Ricard Winemakers can work towards building a safe harmonised culture underpinned by our actions to facilitate a greater understanding of Aboriginal and Torres Strait Islander Peoples, their countries, histories and cultures.

“Our RAP is an opportunity to open conversations of true meaning about the uniqueness of Australian cultures, so that as a workforce and wider industry, we gain a deeper understanding of what can be achieved with considered action. It is also an opportunity to gain a deeper understanding and show respect for our shared connection with the land via viticulture which is the foundation of our business.” Bryan Fry, CEO of Pernod Ricard Winemakers.

To support implement real change in the activation of our Reflect RAP, we have a RAP Working Group which consists of our First Nations Peer Network Champions, as well as key decision makers from across our businesses, including two executive sponsors: Human Resources Director – APAC Christian Campanella; Chief Operations Officer Brett McKinnon, and our Cultural Broker, Uncle Ivan-Tiwu Copley, a local Peramangk and Kaurna Elder who provides local cultural awareness and counsel.

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‘Conviviality of Meewee’ artwork
To demonstrate our support for reconciliation in Australia, we commissioned an artwork by local Ngarrindjeri Memini (woman), Alexandrina Campbell. The artwork, titled ‘Conviviality of Meewee’, brings to life the storytelling of Ngarrindjeri culture and is now on permanent display at the Jacob’s Creek Visitor Centre in the Barossa Valley, Australia.

Alexandrina was born in Adelaide, South Australia and her ancestors have left a unique footprint in the Ngarrindjeri history on which she lives today. She inherited her grandmother’s creative artistic personality, and her artworks are based on her memories on Ruwe (Country), stories passed down by her great-grandmother, grandmother, mother, life experience, connections to Ruwe, and the way of life seen by a Ngarrindjeri Memini (woman). She keeps her Ngarrindjeri culture alive by expressing it through her love and passion of art and we are immensely proud to have her tell our story of winemaking and conviviality.

Our Reflect RAP, which features iconography of the artwork throughout, was created by Dreamtime Art Creative Consultancy in Melbourne, Australia.

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