JACOB’S CREEK™, today announced details of its partnership with Network Ten’s MasterChef Australia as the exclusive wine partner for 2018, a first for the TV show in its 10-year history.

To amplify the partnership, a new TVC produced by Sydney agency Rockatansky will go live on 7 May, 2018, and be played throughout the season. It heroes the JACOB’S CREEK Barossa Signature range as the wine that pairs perfectly with food. The JACOB’S CREEK Barossa Signature range focuses on sourcing grapes from the best vineyards of Australia’s premier wine region – the Barossa.

The partnership sees JACOB’S CREEK Barossa Signature included within each episode, designed to enhance the overall cooking and meal occasion for both the chefs and service challenge diners. The integration includes a full episode shot entirely at the home of JACOB’S CREEK in the Barossa, with winemakers taking the contestants through the brand’s historic heritage vineyard and award-winning cellar door.

Eric Thomson, Marketing Director, Pernod Ricard Australia said, “JACOB’S CREEK is thrilled to be working with MasterChef Australia. As a globally renowned food platform, the show is strongly aligned to our brand and what it means to share a meal with good friends, exceptional wine and delicious food.

“A wine steeped in over 170 years of history and the number one bottled wine in Australia*, JACOB’S CREEK has a long-standing position as the wine Australians love to share together over a meal with family and friends.

“The Barossa Signature wines are truly for food lovers with a range of reds and whites that will suit any culinary creation by home kitchen MasterChefs.”

Network Ten’s Executive General Manager, Revenue and Client Partnerships, Rod Prosser, said “We are so pleased to have the iconic Australian wine brand, JACOB’S CREEK to be announced as our first official wine sponsor.

“Entering its 10th season, MasterChef Australia remains one of the most premium and brand-safe programs on Australian television, a program that consistently delivers strong results for our partners.”

At an RRP of $19.99 AUD, the JACOB’S CREEK Barossa Signature range is available now from leading Australian liquor retailers.

For more information about JACOB’SCREEK Barossa Signature and the full range of wines go to http://www.jacobscreek.com/au/our-wines/barossa-signature


JACOB’S CREEK Barossa Signature TVC Credits:
Pernod Ricard Australia: Eric Thomson, Sasha Pozniak, Daniel Flecker, Jade Hughes
Creative Agency: Rockatansky
ECD / Writer: Steve May
Production House: DMC Digital
Director: Paul Butterworth
General Manager / Executive Producer: Jules Zuppicich

About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Gramp & Sons business and a history of winemaking innovation that dates back over 170 years. The wines are crafted with great care, with consumers’ tastes at the forefront of the winemakers’ mind. Having earned over 8,000 medals at wine shows across the brand’s portfolio over the last 30 years, Jacob’s Creek wines are trusted by consumers for their genuine quality.

www.jacobscreek.com Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd. Enjoy Jacob’s Creek wines responsibly.

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#jacobscreek #masterchefaustralia #barossasignature

Media contact:

Simon Clark
Global PR Manager – Australian Brands
Phone: +61 439 814 193
Email: simon.clark@pernod-ricard.com

*Aztec MAT and previous fiscal year 15/16