Jacob’s Creek™, the iconic Australian wine brand, today announces it is the official still wine supporter of the FIFA Women’s World Cup 2023™ in Australia and New Zealand.
The FIFA Women’s World Cup 2023 (20 July-20 August) is set to be the biggest and most exciting sporting event in Australia and New Zealand’s history, with 32 teams from around the world competing in nine host cities across the two countries, to a predicted global audience of 1.3 billion viewers.
This groundbreaking partnership is the first time a still wine has supported the FIFA Women’s World Cup. More than one million glasses of Jacob’s Creek wine are enjoyed each day around the world, and the winery wants to bring more people together to share a glass of their favourite drops during the tournament.
As a supporter, Jacob’s Creek will provide its wine portfolio to VIP guests, hospitality suites and various events throughout the tournament, playing a key role in ensuring visitors have an unforgettable experience.
Leading retailers across Australia and New Zealand are activating the Jacob’s Creek Women’s World Cup 2023 campaign with engaging consumer competitions, VIP access and gift with purchase opportunities.
Fans will be able to enjoy a glass of Jacob’s Creek at FIFA Fan Festivals across the tournament’s nine host cities in Australia and New Zealand, and of course at home and in establishments across the Pacific.
Jacob Creek’s winery has also caught football fever, with its Cellar Door in the Barossa Valley, South Australia set to turn into a FIFA Women’s World Cup hub later this year. As part of the global FIFA Women’s World Cup Trophy Tour, currently in South America, the Official FIFA Women’s World Cup Trophy will visit the winery in early July.
Jacob’s Creek and Pernod Ricard Winemakers Global Marketing Director, Eric Thomson said: “Jacob’s Creek is proud to support this world-class sporting event and to be a part of this historic moment for women’s sport. Great wine brings people together just as outstanding sporting events do, and at Jacob’s Creek we can’t wait to be part of the passion and excitement that the Women’s World Cup will bring.”
FIFA Secretary General, Fatma Samoura, said: “We are delighted to welcome Jacob’s Creek, the premier Australian winemaker, to the FIFA family as an Official Supporter of the FIFA Women’s World Cup 2023. Jacob’s Creek joins a group of sponsors who share our mission to hold the best FIFA Women’s World Cup ever in Australia and Aotearoa New Zealand this year, and we can’t wait to bring many of their ideas and initiatives to life to engage even more people with the tournament.”
The partnership with FIFA Women’s World Cup 2023 reflects Jacob’s Creek’s commitment to supporting major events and initiatives in Australia and around the world. The brand has a strong history of supporting sports, including cricket, tennis and community initiatives.
For more information about Jacob’s Creek, visit www.jacobscreek.com.
About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back almost 175 years. The wines are crafted with great care, with consumers tastes at the forefront of the winemakers’ mind. Having earned over 8,800 medals at wine shows across the brand’s portfolio over 40 years, Jacob’s Creek wines are trusted by consumers for their genuine quality. Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd