Sydney, July 3 – On Sunday 2 July, Jacob’s Creek, an Official Supporter of the FIFA Women’s World Cup 2023™, welcomed FIFA Legend and 2011 FIFA Women’s World Cup™ champion Mana Iwabuchi, accompanied by Aya Miyama to officially unveil the FIFA Women’s World Cup™ Original Trophy.
It marks the first time the Original Trophy has visited the Barossa, part of the biggest-ever FIFA Women’s World Cup™ Trophy Tour, which has embarked on a global journey and visited all 32 participating member associations ahead of the FIFA Women’s World Cup 2023™ Australia & New Zealand tournament commencing July 20.
In attendance and alongside FIFA Legends, Jacob’s Creek welcomed Matildas Alumni and South Australia locals Tracey Jenkins (cap #71), Jenna McCormick (cap #205), and Dylan Holmes (cap #209), who took part in a penalty shootout on the new purpose-built football pitch installation, open for visitors to enjoy throughout the FIFA Women’s World Cup 2023™ tournament and where the local community can come together and share a glass of their favourite Jacob’s Creek drop.
While visitors soaked up the atmosphere of live music and wine tastings, Jacob’s Creek showcased their signature Double Barrel Shiraz, aged in whisky barrels for 30 days. Coopers onsite demonstrated the creation of wine oak barrels and charging of whisky barrels with specialized techniques used to create an amazing tasting, premium wine.
Jacob’s Creek continues to ‘Go Beyond the Expected,’ push innovation, and bring together fans of the game, taking on a fresh perspective of how wine can be enjoyed in a category traditionally dominated by beer. The FIFA Women’s World Cup 2023™ has opened new moments for people to enjoy Jacob’s Creek wines while celebrating women who defy expectations, both in and out of football.
Pernod Ricard Winemakers Global Marketing Director Eric Thomson said: “We are beyond thrilled to see the FIFA Women’s World Cup Trophy visiting the Barossa and spending time at Jacob’s Creek Cellar Door. We’re excited for the local community to come together over a drop worth sharing and celebrate what will be a historic national event.”
The event is expected to have a global viewing audience of more than two billion people, with a further 1.5 million fans expected to fill stadiums across Australia and Aotearoa New Zealand.