Our Approach to Sustainability & Responsibility 

We are Creators of Conviviality. We bring good times from a good place, to create a more convivial world, a world without excess. 

True to our founding spirit, we bring people together to consciously craft our wines and contribute to a world without excess. We are passionate hosts, a family of exceptional people who are committed to fighting alcohol misuse. We are respectful guests who care for and strive to protect and nurture the terroirs and environments we live in. 

Our 2030 Sustainability & Responsibility Roadmap, Good Times from a Good Place, will guide us as we continue to minimise environmental impacts and support our people, communities and business partners to work towards a more sustainable world.   


Sustainability & Responsibility Roadmap


Our 2030 Roadmap

Together, we will continue to work towards our ambitious goals and targets and ensure we are contributing meaningfully to the global sustainability agenda. Our Sustainability & Responsibility Roadmap is underpinned by four pillars that directly support the United Nations Sustainable Development Goals (SDGs), and our contribution has been recognised by the UN Global Compact LEAD Program – the only wine and spirits company to achieve this accolade. 


Our Pillars  

Nurturing Terroir 
Our wines take their character from the land where they were grown. We nurture every terroir. We are experimenting with regenerative agriculture to enhance our lands biodiversity and respond to the challenges of climate change to ensure quality ingredients now and for generations to come. 

Circular Making 
We share a world of finite resources, under huge pressure. Our sites across Australia, New Zealand and Spain use 100% renewable electricity and will continue to reduce our emissions. We minimise waste at every step to help preserve natural resources. 

Valuing People 
Conviviality is about sharing, warmth, care and respect for people everywhere. We are committed to diversity and fairness for all our people and empower people across our supply chain. 

Responsible Hosting 
Our wines  bring people together and serve a valuable role in society. We fight alcohol misuse in society by taking action on harmful drinking and engaging with our stakeholders for real change. 

Don’t Take Our Word For It  

We engage with the world’s best environmental, social and governance (ESG) rating agencies, sustainability performance organisation and enter awards around the globe to benchmark our sustainability efforts. Commitment to improving our sustainability performance is embedded across our business, and we will continue to drive performance in a way that has meaningful impact on our planet.  Here's a snapshot of our progress so far. 


  • Awarded 2019 Drinks Business ‘Green Company of the Year’ 

  • Excellence status with ESG rating agency Vigeo Eiris 

  • Leader status with ESG rating agency Sustainalytics 

  • AA grade with ESG rating agency MSCI  

  • Gold status with ESG rating agency Ecovardis – among top 1% of companies globally  

  • A list company with CDP an environmental impact disclosure ranking 

New Zealand 

  • Awarded 2015 and 2019 Cawthron Marlborough Environment Awards Wine Industry Category Winner   

  • Recipient of New Zealand's Enviro-Mark Gold level for its ongoing measurable environmental improvement program 

  • Signatory to the Biosecurity Business Pledge 


  • Awarded 2020 National Energy Efficiency Award for Leading Energy User 

  • Awarded 2020 National Energy Efficiency Award for Integrated Clean Energy 

  • Awarded 2020 Employer of Choice for Gender Equality (Workplace Gender Equality Agency) 

  • Awarded 2019 South Australia Wine Industry Association's Environmental Excellence Award 

  • Awarded 2019 Excellence in Corporate Social Responsibility at the ACC Australia Corporate Lawyer Awards  

  • Awarded 2019 ‘Contribution to Industry, Gender Equity’ award by The Australian Drinks Awards for ‘Better Balance’ 

  • South Australian Wine Industry Association Awards 2019, 2018, 2016, 2015 for ‘Environmental Excellence’ in the large winery category 

  • Drinks Business Green Awards – Green Company – Commendation 2018 

  • Drinks Business Green Awards - Amorim Biodiversity Award 2017 


  • Awarded 2015 Vinum Nature Sustainable Action Award for environmentally friendly practices 

  • Wineries for Climate Protection certification 

  • Campo Viejo is the first Spanish winery to certify its carbon footprint through AENOR 


  • All estate vineyards are Sonoma Sustainable Certified 

  • California Sustainable Winegrowing Alliance certification for Kenwood Winery and Vineyards (achieved July 20) 

  • Napa Green Certification for Winery (achieved July 20) 





Nurturing Terroir: Forever Protecting Our Kaituna Wetlands

As part of our commitment to protect the land in our local communities, our Kaituna Wetlands has become the first Marlborough vineyard to be protected by the QEII National Trust. Over the last 150-years, New Zealand has lost 90 percent of its wetlands due to farming, pollution and invasive plants and this partnership will aid the protection of biodiversity and heritage on private land that is critical to reversing the decline of indigenous biodiversity and preserving our history. The Kaituna Wetlands contains one of the largest areas of Raupo wetland on the Wairau plains and our New Zealand team has spent the past decade restoring the 5-hectare wetland, with weed and pest eradication, along with thousands of trees planted.


South Australia Youth Network

Valuing People: Our Global PR Winemakers Youth Networks

Following the relaunch of the Youth Network initiative across Pernod Ricard Winemakers in October of 2017, PRW announced 50 global young professionals that make up the Pernod Ricard Winemakers Youth Network Committee. Spanning across 4 countries, and 10 offices, this group of passionate young professionals have been successful in their applications to take part in the newly designed initiative offering closer connection to PR Winemaker's Senior Leadership team.


Responsible Party

Responsible Hosting: Fighting binge drinking among young adults

In our 2019 S&R strategy, Pernod Ricard committed to expand its Responsible Party program globally to reach at least 1 million young adults by 2030.

To achieve this ambition, Responsible Party will reach new markets and new setting such as festivals and activations. Alongside this diversification, a new social media campaign has been developed.



For the latest updates on our Sustainability & Responsibility initiatives, check out our News Centre, LinkedIn and Instagram.