July 9,2018

Pernod Ricard Winemakers has appointed Darryn Hakof Global Marketing Director, following executive transfers within the Pernod Ricard Group.

With nearly 20 years’ experience within the Pernod Ricard Group, most recently in his role as Director of Strategy and New Business for Pernod Ricard Winemakers, Darryn brings extensive knowledge of the Pernod Ricard portfolio and has developed a deep understanding of global wine markets and consumers.

Speaking about his new role, Hakof said “Our portfolio of leading, award-winning, wine brands is one of the most premium and diverse in the industry. This is an exciting opportunity to work with our talented, innovative and passionate teams, and with our valued global partners, to bring our brand stories to life with consumers around the world”.

In his new role, Darryn will continue to report to Bruno Rain, Chairman, and CEO of Pernod Ricard Winemakers; remain a member of the Pernod Ricard Winemakers Management Committee and a Better Balance Ambassador, promoting diversity and inclusiveness within the business.

Pernod Ricard Winemakers bring a portfolio of the highest quality, premium wines to the world, with award-winning wines including brands such as Jacob’s Creek, Brancott Estate, Stoneleigh, Campo Viejo, Kenwood Vineyards and Graffigna. We aim to set the benchmark in the winemaking world through innovation, craftsmanship, and authenticity.

Darryn started his Pernod Ricard journey in 1999 as a Management Accountant for Orlando Wyndham Group and has since then worked in various global roles in business and brand development across the Pernod Ricard Group, including Vice President of Brand Development for The Absolut Company.

Darryn replaces Anne Tremsal, who has been appointed Marketing Director of Ricard & Pernod based in Marseille as part of the group’s annual appointments.