We are committed to educating consumers on drinking in moderation.
As a responsible industry, we believe that we have a role to play to prevent and reduce harmful use of alcohol. We know that addressing alcohol abuse cannot be done alone, and partnerships with other industry members, governments and local communities are necessary for success. By 2030, each of our 86 affiliates will have at least one program in partnership, at scale and evaluated to fight alcohol misuse.
Drinkwise - How to drink properly
We work with social aspect organisations to educate our consumer on moderation. We support DrinkWise in Australia and Cheers! in New Zealand
We are dedicated to marketing our products in a responsible manner.
All of our advertising complies with local laws, including the voluntary code The Alcohol Beverages Advertising Code (ABAC) in Australia.
In addition we have adopted our own internal Code for Commercial Communications. This code guides all advertising we do around the world
Made By Campaign
In 2014 we launched the Made By Campaign for Jacob's Creek including working with Novak Djokovic. This campaign celebrates the people, places and passions behind Jacob's Creek and promotes the brand in a responsible manner.
We empower our employees by providing them with information on moderation and responsible drinking practices so they can be ambassadors of responsible consumption in their communities.
18,500 people from Pernod Ricard across the world participate in Responsib'All Day to encourage the sharing of best practices as well as the implementation of concrete initiatives by gathering for one day devoted to bringing 'Good Times From A Good Place.'