Tiffani will rejoin the Pernod Ricard business from her role as General Manager Sales & Marketing with Yealand’s Wine Group. Prior to this role, Tiffani was Marketing Director for Pernod Ricard New Zealand, focused on the domestic wine and spirits business.
In her new role, Tiffani will drive the global brand strategy and delivery for Pernod Ricard Winemaker’s New Zealand origin brands – Brancott Estate, Stoneleigh and Church Road.
Pernod Ricard Winemakers – the wine business of Pernod Ricard, the second largest wine and spirits business in the world – brings a portfolio of the highest quality premium wines to the world, with award-winning wines including brands such as Jacob’s Creek, Campo Viejo, Kenwood Vineyards, as well as the New Zealand portfolio.
With a focus on innovation, craftsmanship and authenticity, Pernod Ricard Winemakers is responsible for creating one of the world’s most diverse premium wine portfolios.
Speaking of her new role, Tiffani said, “I am excited to be returning to Pernod Ricard Winemakers and to lead the team in growing the global footprint of our New Zealand wine brand portfolio. We have an enviable portfolio of wines and the opportunity to share our passion for these brands to many more consumers around the world is both an energising and humbling one.”
Tiffani brings more than 20 years’ experience within the wine and spirits industry to the role.
Notes to Editors:
Tiffani Graydon, Global Marketing Director, New Zealand Brands
Tiffani studied for a Bachelor of Arts degree at the University of Auckland, majoring in Psychology. Her career in the wine industry started as co-owner of a small bar and restaurant in Auckland’s North Shore, introducing her to market-leader Montana Wines Limited, which she joined in the mid-nineties. After several years, she moved to Lion Nathan Wines & Spirits in a variety of roles including National Sales Manager for Distinguished Vineyards and latterly as Lion Nathan NZ Wine Business Director. The opportunity to move offshore saw her based in Shanghai, China during 2007/8 where she managed new market acquisitions and distribution agreements for NZ super-premium water brand Antipodes Water Company. Upon returning to New Zealand, in 2009 Tiffani joined Pernod Ricard Winemakers NZ holding several roles including Head of Trade Marketing, Commercial Strategy Manager, and Marketing Director NZ. Since the commencement of 2018, Tiffani held the executive role of General Manager Sales & Marketing with Yealand’s Wine Group. Tiffani is married with three school-aged children.
Pernod Ricard Winemakers
Pernod Ricard Winemakers is the premium wine division of Pernod Ricard. Founded in 2010, but with roots dating back to 1828, we are steeped in history and heritage. Pernod Ricard Winemakers is responsible for creating one of the world’s most diverse portfolios of premium wines.
Our vision is to ‘Open Up Our World Of Wines’ through our key brands including Jacob’s Creek from Australia, Brancott Estate and Stoneleigh from New Zealand, Campo Viejo from Spain, Kenwood Vineyards from the US, Graffigna from Argentina. Our portfolio extends to many other premium brands worldwide also including St Hugo, Church Road, Azpilicueta and Ysios.
Our wine portfolio and our people are what make our business unique in the industry. Our team of over 1,700 employees span five continents and share the same common values of an entrepreneurial spirit, a strong sense of ethics and mutual trust underpinned by a convivial mindset. We aim to set the benchmark in the winemaking world through innovation, craftsmanship and authenticity. www.pernod-ricard-winemakers.com
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Global Communications Manager
Pernod Ricard Winemakers