Inspired by the concept of it’s not what makes you, it’s who, the latest series explores the greatest influences in Novak’s life: the people around him. ‘Who Makes You’ spotlights some of the most significant people that have contributed to Djokovic’s journey and accomplishments. The films feature his brother Marko, wife Jelena and pays tribute to some of his most significant opponents.
Jacob's Creek celebrates authentic spirit and passion and has produced the intimate portraits of Novak’s life to reveal the people behind the talented sportsman. The insightful films are the third installment of the successful ‘Made By’ films series by Jacob's Creek, which have been viewed over 17 million times since first released in 2014.
Marko Djokovic – a brotherly bond
The first film captures Novak’s incredibly close connection with his brother Marko and the inner strength that Novak takes from their relationship. Marko said, “family is very important to us and we have been through a lot together. I’m his number one supporter.”
View the film here: https://www.youtube.com/watch?v=DS2vRxUel9Q.
Jelena Djokovic – a powerful love
In this film Novak reveals the impact his wife Jelena has had on him. He discusses the power of love, revealing that before knowing his wife he knew of love for family, life and sport but that she brought a new type of love to his journey, making him a better man. Jelena said, “watching Novak change as a person has been inspiring. He has grown so much, both personally and professionally, since we first met as teenagers.”
View the film here: https://www.youtube.com/watch?v=Polg0aQjxfg.
His opponents – a driving force
In the third film Novak pays tribute to his rivals and competitors, naming Federer, Nadal and Murray as direct contributors to his growth and success as a player. Their intense competition and rivalries “have always made me improve, made me get better, made me understand what I need to work on and who I need to become in order to come out on top”.
View the film here: https://www.youtube.com/watch?v=EMnUMZ8zDGg.
Commenting on the films, Novak said, “we all have people in our lives who make us who we are today. Strength, both physical and mental and the perseverance needed to push on when others give up, comes from the people, places and passions that we come across on our journeys. Working with Jacob's Creek on these films gives me the chance to highlight the special people in my life and how they’ve shaped and guided my story.”
Derek Oliver, Global Marketing Director of Jacob's Creek said, “Jacob’s Creek celebrates authenticity, a quality that Novak embodies completely. The new films have allowed us to capture some extraordinary, honest moments between Novak and the people who have influenced him, giving us an insight into what makes Novak who he is. We hope that this campaign inspires people to consider the significance of family, friends and encourages them to come together with the people that are most important to them.”
Directed by Keith ‘Keef’ Ehrlich, the series will be launched globally on January 10, 2017. The ‘Who Makes You’ films can be viewed here https://www.youtube.com/watch?v=9AG1oSA2Sbc.
Sophie Breheny - Global Brand Communications Manager - Pernod Ricard Winemakers
firstname.lastname@example.org Tel: +61 2 8874 8264 | +61 458 865 382
About Jacob's Creek
Jacob's Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob's Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back over 165 years.
The wines are crafted with great care, with consumers’ tastes at the forefront of the winemakers’ mind. Having earned over 7,000 medals at wine shows across the brand’s portfolio over the last 30 years, Jacob's Creek wines are trusted by consumers for their genuine quality.
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